Behavioural and Cultural Insights
The Behavioural and Cultural Insights (BCI) Unit works to advance the use of evidence-based approaches for understanding and addressing health behaviours. Our key areas of work relate to research, evidence, training and advocacy.
Technical information
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27 April 2026
Role of the arts and culture in addressing the health impacts of climate change: Behavioural and Cultural...
Climate change is a growing public health emergency whose impacts extend beyond physical illness to mental, social and cultural well being. Technical solutions...
This case study explores the process and positive outcomes of piloting Immune Patrol, an innovative digital education package on vaccination and the immune...
26 February 2025
Behavioural and cultural insights at the WHO Regional Office for Europe: annual progress report 2024
This report highlights actions related to behavioral and cultural insights (BCI) undertaken by the WHO Regional Office for Europe in 2024. In...
17 November 2024
Better letters – evidence and considerations from the behavioural sciences: Behavioural and Cultural...
Every day, thousands of letters are sent from health authorities encouraging recipients to attend an appointment, vaccinations, cancer screening, or a...
